COOKIE POLICY
This document provides information on the use of cookies and similar technologies on this website, their purposes and methods of controlling or disabling them by the user.
1. What cookies are and how they are used
Cookies are small text files sent by a server to a web user when the latter accesses a page on a website. They are generally used to remember preferences, data and information to be reused during the same visit to the site (session cookies) or afterwards (persistent cookies).
Cookies make it easier to navigate the site, allow the memorisation of pages visited and other specific information, such as pages consulted most frequently, connection errors, etc.
Cookies are stored, according to the user’s preferences, by the individual browser on the specific device used (computer, tablet or smartphone).
Often browsers (Internet Explorer, Mozilla Firefox, Google Chrome, Safari, etc.) are set to automatically accept cookies. However, users can change their default setting, choosing to disable or delete cookies. However, this may prevent optimal use of certain areas of the website.
During navigation, moreover, users may also receive cookies from different sites (called “third-party” cookies) on their terminal, set directly by website providers and used for the purposes and in the manner defined by them.
2. Types of Cookie
Cookies are distinguished by their characteristics and use:
a) Technical cookies: these are necessary for navigation of a website and the use of its features (e.g. access to reserved areas and correct display); for this reason, disabling them does not allow such activities.
Technical cookies are not used for any other purposes and are divided into:
• navigation or session cookies: these guarantee normal navigation and use of the website;
• functionality cookies: these allow the user to navigate according to a series of selected criteria (e.g. language).
b) Performance cookies: these collect information anonymously about how users use the website, for example which pages they visit most often and any error messages they may receive during their visit. These cookies do not collect identifying information of users.
c) Profiling cookies: these are designed to create user-related profiles and are used to send advertising messages in line with the preferences expressed by the user when surfing the web.
These cookies are used to track users’ navigation online and create profiles on their tastes, habits, choices, etc. These cookies allow us to obtain information about your preferences and browsing habits on our websites (for example, the products and/or services most viewed) and to recognise users who return to visit our websites and/or a website that is part of the network of one of our promotional partners. This information is used to send personalised marketing communications.
3. Third-party Cookies
When you visit this website, you may also receive cookies on your device from websites managed by other organisations (“third-party cookies”). This is because the website may contain elements such as, for example, images, maps, specific links to web pages of sites or web services.
For the purposes of information transparency, below is a list of third-party services present on the website, their purposes and links to the information pages of the various services:
| Service | Purpose |
| Google Analytics | This website uses Google Analytics, a web traffic analysis service provided by Google Inc. (“Google”). This service is used to collect statistical data that enables us to improve the experience of website users. Google Analytics uses cookies to collect and analyse information about how users interact with the website in an aggregate form (e.g. frequently visited pages, geographical origin of visitors, etc.). Google stores the information collected on its servers in the United States. The data generated by Google Analytics are stored by Google as indicated in the information available at the following link: https://support.google.com/analytics/answer/6004245?hl=it To consult the privacy policy of Google Inc., the independent data controller of the Google Analytics service, please refer to the following website: http://www.google.com/intl/it/policies/privacy/ The user can disable Google Analytics by installing the opt-out add-on provided by Google on their browser: https://tools.google.com/dlpage/gaoptout |
| Facebook Pixel | This website uses Facebook Pixel, a fragment of code that records users’ actions on the website (e.g. when they make a purchase). Facebook Pixel is a statistical data collection tool that allows us to measure the effectiveness of advertising by understanding the actions that people perform on our website. This service allows us to know when a customer has performed an action after seeing our Facebook ad, in order to allow the company to reach the customer again by means of a customised audience (conversion optimisation). To consult the privacy and cookie information of Facebook, the independent data controller of the Facebook Pixel service, please refer to the following links: |
| Google Maps | On some pages there are interactive maps provided by Google, which may install cookies to detect information and preferences related to this service. For more information about Google’s use of cookies, please see Google’s privacy policy at http://www.google.com/intl/it/policies/privacy |
| YouTube | On some pages there are videos published on You Tube, which may install cookies to detect preferences on the use of this service. For more information on how YouTube uses cookies, see the privacy policy: http://www.google.com/intl/it/policies/privacy |
| Social Networks | There are Social Network buttons and widgets on the pages of the website to facilitate interaction with social platforms and the sharing of content directly from the pages of this website. For further information, the following are the web addresses of the information policies and how to manage cookies from the various social networks: • Facebook: https://www.facebook.com/help/cookies • Pinterest: https://about.pinterest.com/it/privacy-policy |
| Microsoft Clarity | Heat mapping services are used to identify which areas of a page are the subject of cursor or mouse clicks in order to detect which areas attract the most interest. These services allow us to monitor and analyse traffic data and track User behaviour. Some of these services may record sessions and make them available for later viewing. Clarity is a heat mapping and session recording service provided by Microsoft. For more information about Clarity Privacy: https://clarity.microsoft.com/terms |
4. Management of Cookies
You can decide whether or not to accept cookies by clicking on the following button
or using your browser settings.
Below are links to the information pages of the main browsers:
• Chrome: https://support.google.com/chrome/answer/95647?hl=it
• Firefox: https://support.mozilla.org/it/kb/Gestione%20dei%20cookie
• Internet Explorer: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-11
• Safari: http://support.apple.com/kb/HT1677?viewlocale=it_IT
Please note that if you choose to block the receipt of cookies, this may compromise or prevent the proper functioning of the site.
5. Other Information
For more information on the use of cookies and how to block them, you can visit the following sites:
-• www.youronlinechoices.eu
• www.allaboutcookies.org
